Perception & Strategy

SWOT analysis, campaign strategy, narrative formation, and intelligence synthesis

258 Days to Election

Congress Momentum: Lok Sabha 2024 — 7/13 Seats in Punjab

Plus: 25,000 booth sevaks appointed (May 2026), 117 AC coordinators (June 2025)

Overview

Key metrics & summary

SWOT Analysis

Congress strengths, weaknesses, opportunities, threats

Campaign Strategy

Timeline, phases, strategic priorities

Seat Projections

Vote share trajectory, poll consensus, scenarios

Grievance Analysis

Priority issues, angry voter profiles

Religious Politics

SGPC, Sikh issues, 1984, sacrilege law

Regional Analysis

Malwa, Majha, Doaba grievances

Student Politics

Panjab University, NSUI/ABVP

Election Security

CAPF, high-risk constituencies, gangster networks

Ground Operations

Booth-level, karyakarta network

Campaign Budget

Congress vs AAP budget comparison

Welfare Delivery

Government schemes, attribution challenges

KPI Framework

Leading/lagging indicators, organizational KPIs

Perception Audit

Party & leader tracking, media tone

Scenario Planning

Post-election scenarios, CM selection

ECI Compliance

Election laws, expenditure limits

Weather Planning

February weather patterns, logistics

Opposition Research

Attack strategy, vulnerability identification

Intelligence Pipeline

Collection, analysis, synthesis, activation

Victory Pathways

Three strategic routes to majority

AAP Governance

Claims vs delivery, Mann performance

Offline Assets

Karyakarta network inventory

Manifesto Framework

15-pillar framework

Synthesis Intelligence

Gap analysis, remediation waves

Quick Stats Summary

Campaign Phases

Narrative Pillars

58%

Message Recall

62%

Narrative Ownership