Campaign Budget

Congress vs AAP budget comparison

Rs 350 Cr Target
INC

Congress

Rs 150-200 Cr

2027 projected envelope

AAP

AAP

Rs 250-350 Cr

2027 projected envelope

BJP

BJP

Rs 85-145 Cr

2027 projected envelope

Adverse Scenario Gap

Rs 200 Cr

Congress vs AAP

Base Case Gap

Rs 100 Cr

Congress vs AAP

Favorable Scenario

Rs 50 Cr

Congress vs AAP

Budget Allocation Priorities

Field Operations40%

Booth-level workers, rallies, events

Media & Advertising30%

TV, digital, print campaigns

Digital & Social20%

Social media, content creation

Research & Polling10%

Opposition research, voter surveys

ROI priorities

RankInvestmentROI ScoreTime Horizon
#1Door-to-door voter contactHighestImmediate
#2GOTV operationsVery HighPre-election
#3Social media campaignsHighOngoing
#4Rally & eventsMediumPhase-based
#5Television advertisingMediumLast 30 days

What Not to Waste Money On

Expensive celebrity endorsements

Low ROI compared to ground outreach

Overseas conventions

Limited electoral impact