Campaign Strategy
Campaign timeline, phases, and strategic priorities
Campaign Timeline
Phase 1
Foundation
May-Jul 2026
8 objectives
Phase 2
Build-up
Aug-Oct 2026
12 objectives
Phase 3
Intensification
Nov-Jan 2027
15 objectives
Phase 4
Final Push
Feb 2027
10 objectives
Strategic Priorities
| Priority | Action | Timeline | Owner | Status |
|---|---|---|---|---|
| Critical | Drugs narrative control | Ongoing | Media Cell | Active |
| High | Youth engagement program | Jun 2026 | Social Media | Active |
| High | Farmer welfare connect | Jul 2026 | Outreach | Planning |
| Medium | Caste vote consolidation | Aug 2026 | Zone Heads | Pending |
| Medium | Digital campaign launch | Sep 2026 | IT Cell | Pending |
| Low | Celebrity endorsements | Jan 2027 | PR Team | Pending |
Intelligence-to-Agenda Conversion
4-stage pipeline from raw intelligence to campaign narrative
1
Collection
Ground reports, polling data, social listening, media monitoring
2
Analysis
Cross-reference validation, gap identification, trend mapping
3
Synthesis
Narrative formation, message testing, priority ranking
4
Activation
Campaign integration, rapid response, feedback loop
Akal Takht vs AAP Government — May 2026
Akal Takht Jathedar Kuldip Singh Gargaj gave 15-day ultimatum to remove "objectionable clauses" from sacrilege law. CM Mann called it an "ego yatra" and is conducting a statewide Shukrana Yatra since May 6, 2026.