KPI Framework
Leading/lagging indicators, organizational KPIs
Campaign Phases
5
Foundation to Post-Election
Active KPIs
40
Across all 5 phases
Organizational KPIs
15
Worker, volunteer, resource
Electoral KPIs
12
Vote share, seats, margins
Leading Indicators
Voter Contact RateDaily
Doors knocked per day per worker
Worker ActivationWeekly
Active workers vs total enrolled
Social Media EngagementDaily
Reach, shares, comments per post
Lagging Indicators
Vote SharePost-election
Actual votes obtained
Seat CountPost-election
Total seats won
Margin of Victory/LossPost-election
Vote difference in each constituency
KPI Framework Risks
Data collection delaysCritical
Ground-level data may lag by 24-48 hours
Worker underreportingHigh
Activity may be overstated vs actual