Worker Hierarchy

Party organization structure & coverage

1
District Presidents (DCC)29
100%
2
Block-level Officers341
95%
3
AC Coordinators117
100%
4
Booth-level Sevaks300,000
78%

Campaign Channel Performance

Reach & engagement metrics

WhatsApp
8.5M72%
Facebook
6.2M45%
Instagram
4.1M68%
YouTube
3.8M52%
TikTok
2.2M81%
TV Ads
12.0M22%

Party Leadership

Key appointments & hierarchy

PPCC President

Raja Warring

State President

AICC In-Charge

Bhupesh Baghel

Central Appointee

CLP Leader

Partap Singh Bajwa

Legislative

Deputy CLP Leader

Sukhjinder Singh Randhawa

Legislative

Congress Digital Deficit vs AAP

Social media laggard analysis

Twitter/X
Congress ~185K-200KvsAAP 482K
Instagram
Congress ~50K-100KvsAAP ~200K-300K
Facebook
1,001,400likes
Engagement Rate
AAP generates 10-20x moreTwitter engagement

Zero engagement with Punjabi YouTubers, Instagram creators

Organizational Structure

Party committee composition

51

DCC Members

Per District Congress Committee

31

BCC Members

Per Block Congress Committee

117

Assembly Segments

One booth sevak per booth

Digital Youth Congress ElectionsConcluded

Internal party democracy for youth wing leadership

Sangathan Srijan Abhiyan

Party revival & recruitment campaign

1
Worker Recruitment3 Lakh+

Booth-level workers mobilized

2
DCC Restructuring29/29 Districts

New presidents appointed Nov 2025

3
Booth Activation78% Target

Full coverage by August 2026

Zone-wise Worker Distribution

ZoneDistrictsWorkersBooth AgentsCoveragePriority
Majha412,5008,42085%High
Malwa1245,00032,10082%Critical
Doaba315,0009,80078%Medium
Powadh38,5005,20071%High

Organizational Warfare — BJP vs Congress Grassroots Comparison (MP3-007, MP3-014)

Ground machinery determines electoral outcomes in FPTP systems

BJP Swayamsevak Network

11 Lakh+

RSS-organized volunteers

India's largest grassroots organization. RSS integration provides ideological coherence. Active in 600+ mandals across Punjab.

Congress Booth Organization

300,000

Booth-level workers

78% booth coverage (target 100% by Aug 2026). No equivalent to BJP's RSS-structured Swayamsevak network.

Critical Gap: AAP's WhatsApp-centric model (15,000+ groups) provides fast information flow but lacks RSS-equivalent grassroots penetration. Congress digital deficit vs AAP is 2-3x on social media. Source: MP3-007