Women Voters

Women voter data, turnout patterns, and engagement strategies

~48% Women Electorate

Women Voters - Comprehensive Data

From g13-women-voter-microtargeting-research-2026, b28-women-voting-gender-politics

Total Women Electorate~1 crore (48-50% of 2.08 crore)

Gender Gap (narrowed from 8-10pp)3-4 percentage points (narrowed from 8-10pp in 1990s)

2022 Turnout (women)71.6%

2022 Turnout (men)~70.5%

Women MLAs 20226 of 117 (5.1%)

Crime against women rise+35% gender-based violence (2019-2024 NCRB)

Congress lead (segments)16 of 37 segments (43%) where women dominated turnout

Top Turnout 2024 Lok Sabha:

Sujanpur (Gurdaspur): 75.75%

Zira (Khadoor Sahib): 71.02%

Anandpur Sahib: 70.25%

Women Voters - 2024 Lok Sabha

Women electorate~48%

2024 turnout (women)62.28%

2024 turnout (men)63.27%

2024 gender gapMen +0.99 pp lead

Reversal note2024 reversal from 2022 when women led by 1.1pp

Congress vs AAP43% (16 of 37 Assembly segments)

Gender violence+35% increase (2019-2024)

Mukh Mantri Mawan Dhian Satikar Yojana: Rs 1,000/month (SC: Rs 1,500) announced March 2026

Congress Bebe Nanki Scheme

Total per girlRs 61,000

BirthRs 5,000

After Inter-SchoolRs 10,000

After Class 12Rs 25,000

After GraduationRs 21,000

StatusActive (May 2026)

Vs AAP Rs 1,000/month - one-time education investment vs monthly cash transfer.

Women Media Consumption

WhatsApp75-80%

Television70-75%

YouTube55-65%

Facebook45-55%

Instagram35-45%

WhatsApp is #1 channel. Punjabi TV channels (ESPN, PTC) dominate. Young women skew YouTube/Instagram.

AAP Women Voter Appeal - Broken Promise Impact

From MP3-002 voter appeal research

Women Stipend Promise

Rs 1,000/mo

Promised 2022; announced March 2026; NOT delivered

Women Protested Outside

Jan 4, 2025

Holding placards "Sadda haq, itthe rakh" (Our right, put it here)

Budget Allocation

ZERO

4th consecutive budget without implementation

Scheme Cost Reality

Monthly cost: Rs 12,000 Cr for ~1 crore eligible women

Annual cost: Rs 1.44 lakh crore

Fiscal liability raised in 2025-26: Rs 4,560 Cr

Opposition Narrative

"Kejriwal lied" / "jhooth di pand" (sack of lies)

"Those who couldn't give Rs 1,000 in Punjab, how will they give Rs 2,100 in Delhi?"

High-Priority Voter Persona: Rural Sikh Woman

Size

~25-30 lakh

Age Range

30-55 yrs

Geographic

All 117 seats

Trigger Issues

Children's future, drug crisis (lost sons/brothers)

Engagement Message

"Your children's future, your family's safety."