Ground Game
Booth operations, contact strategy, and GOTV metrics
Ground Game — Booth-Level Resources
From b14-microtargeting-turnout-contact-framework, b42-ground-game-booth-operations
23,000+
800-1,200
25,000
1.25 lakh
Panna Pramukh Model:
One worker per 10 voters. Current avg: 4.2 per booth (avg) per booth. Target: 8 per booth per booth.
3-Contact Sequence
From MP6 ground game research
T-45 to T-30 days
Name recognition, issue awareness
100% of target voters
T-30 to T-10 days
Convince swing voters, address objections
60-70% of persuadable voters
T-10 to E-Day
Turn supporters to voters, transport, last-minute push
90%+ of committed supporters
Booth Contact Strategy
Contact ratios based on margin classification
Maintain base, minimal incremental contact
Intensive persuasion contact
Maximum contact, personal outreach
Exhaustive contact, family-level GOTV
Contact Ceiling Effect
Too many contacts become counterproductive
5-7 contacts become counterproductive
Contact fatigue causes 12-18% decrease in positive response
After 7 contacts, voter disengagement increases
Maximum 5 contacts per voter in campaign cycle
Volunteer Resource Gaps
Critical shortfalls in current ground game capacity
Booth Sevak Gap
WhatsApp Volunteers
Phone Banking
Female Booth Sevaks
GOTV Operations Budget
Cost breakdown for election day operations
Breakdown:
Election Calendar Constraints
Timing factors affecting ground game
Harvest Blackout Periods
72-Hour Countdown Protocol
GOTV Channel Effectiveness
Mobilization lift by contact channel
| Channel | Contact to Vote | Persuasion Rate | Mobilization Lift |
|---|---|---|---|
| Door-to-Door | 25-35% | 5-10% | 15-20% |
| Phone Banking | 10-15% | 3-5% | 10-15% |
| WhatsApp Broadcast | 12-18% | 4-8% | 12-18% |
| SMS Reminder | 5-10% | 1-3% | 5-10% |
| Village Announcement | 10-15% | 2-5% | 10-15% |
| Family Influence | 20-30% | 8-12% | 20-30% |
Election Day Hourly Turnout Targets
Party Stronghold Booth Distribution
Estimated booth count by party
Dalit-majority villages, urban lower-middle-class colonies
Urban youth-heavy booths, middle-class colonies, new urban migrants
Jat Sikh-majority villages in Malwa, border belt traditional SAD voters
Mixed-caste rural booths, OBC-majority areas, border region transitional booths
Worker Model Comparison
AAP Model
Approach: Four-phase: Identification, Persuasion, Commitment, Turnout
Training: 80-minute structured training per worker
Congress Target
Profile: Youth Congress, NSUI, Seva Dal members
Technology: App-based voter list with caste, age, gender, issue-tagged data
Voter Relationship Management (VRM) System
Data points for voter tracking and microtargeting
Age, gender, caste, religion, family size
Source: Voter list, survey
Booth, ward, village, assembly constituency
Source: Voter list
Past voting, participation level, contact history
Source: Campaign data, ECI
Primary concern (drugs, jobs, water, etc.)
Source: Survey, conversation
Community leader, social network position
Source: Network analysis
Phone, WhatsApp, transport needs
Source: Contact records