Voter Enticement

Voter outreach - Micro-targeting - Issue-based campaigns

2.14Cr Registered Voters

Messages Delivered

62L

Digital outreach

34%vs last week

Read Rate

71%

Message engagement

8%vs last week

Door-to-Door

38%

Household coverage

12%vs last week

Event Attendance

12.3L

Rally participation

23%vs last week

Political Anatomy - Voter Demographics

Cycle 2 Data

Understanding the electorate composition that shapes voting behavior

2.14 Cr

Total Electors

SC: 32% | Rural: 62.5%

57.7%

Sikh Population

Census 2011: 1.24 Cr

38.5%

Hindu Population

82.3L voters

32%

SC Population

Highest in India

Regional Seat Distribution

Malwa69 seats (59%)

Majha25 seats (21%)

Doaba23 seats (20%)

Caste Composition

SC32%

OBC31%

Jat Sikh21%

Mazhabi Sikh6.3%

Upper Caste16%

Farmer Crisis (2027 Context)

Farmer Suicides9,291

Debt-Related88%

Crisis Districts5

Malwa Share80-90%

Issue-Based Campaigning

Top voter priorities driving our narrative

1. Drugs & NarcoticsNegative

2. Youth UnemploymentNegative

3. Farmer DistressNegative

4. HealthcareNegative

5. Power/ElectricityNegative

6. EducationNegative

Campaign Channel Effectiveness

WhatsApp8.5M

72%

Facebook6.2M

45%

Instagram4.1M

68%

YouTube3.8M

52%

TikTok2.2M

81%

CRITICAL: Drugs Crisis - 6.6 Million Users, 75%+ Youth Affected

106 overdose deaths (2024), 8,973 NDPS cases. BJP promises “Nasha Mukt Punjab” in 2 years. Congress must own this narrative.

Outreach Campaign Matrix

Channel	Sent/Reach	Delivered/Engaged	Read/Attendance	Engagement
WhatsApp	45L	42L	31L	72%
Facebook	18.5L	8.3L	-	45%
Instagram	12L	8.1L	-	68%
Door-to-Door	-	2.1L	-	undefined%
Rallies	245	-	12.3L	78%

Youth Unemployment Crisis

Youth unemployment18-20%

National average9.9%

AAP jobs promise1 lakh (unfulfilled)

Rural youth migration to cities accelerating. 697K children using drugs - pipeline issue.

Farmer Distress Data

Farm households in debt89%

Avg debt per householdRs 2.03L

Farmer suicides (2023-25)2,809

MSP guarantee promise unfulfilled. Farm laws repealed but no legal backup.

Healthcare Emergency

Doctor to patient ratio1:7,000+

WHO norm1:1,000

Rural health crisisCritical

Malwa cancer rate: 1 in 20 households linked to pesticide exposure. CAG Report 2025.

Voter ID Collection

67%

Target: 95%

EPIC Linked Mobile

43%

Critical for SMS alerts

Booth Volunteers

4.2

Avg per booth (target: 8)

Issue Awareness

58%

Voters recall Congress msg

CRITICAL: Congress Leadership Gap - 1984 Sikh Genocide Legacy

No senior Sikh leader at state command. Congress-SKM connection: 3 of 7 SKM leaders have family ties to Congress. RSS Sikh outreach 2019-2024: 200+ Sikh morcha activations, 50+ dharam sabhas.