Candidate Supremacy
Campaign Strategy - Digital metrics, perception & reputation management
Campaign Strategy Summary (MP4)
Core narrative - Timeline - Budget - Caste targets
Primary Slogan
"Judega Block, Jittegi Congress"
Attack Line
"4 Saal 0 Kaam"
Four-Phase Campaign Timeline
Phase 1: Foundation
May-Jul 2026
Surveys, digital build, SIR defense
Phase 2: Intensification
Aug-Oct 2026
Candidate announcements, rallies
Phase 3: Mass Mobilization
Nov-Jan 2027
Manifesto launch, daily contact
Phase 4: Final Sprint
Feb 2027
72-hr blackout, booth ops
Campaign Budget
Total
Rs 65-95 Cr
Rallies & Events
Rs 25-35 Cr
Digital Campaign
Rs 4-6 Cr
Booth Contact
Rs 15-20 Cr
Caste Coalition Vote Share Targets
SC
55-60%
32% pop
OBC
40-45%
15-18% pop
Jat Sikh
35-40%
20-22% pop
Urban Hindu
25-30%
10-15% pop
Minorities
50-55%
5-7% pop
Digital Campaign Performance Metrics
Meta platform CPR, WhatsApp engagement, and YouTube watch time benchmarks
Meta CPR
< INR 0.15
Cost per reach optimized via micro-targeting
WhatsApp Open Rate
70-85%
Targeted voter list messaging
YouTube Watch Time
500K+
Per video campaign content
Perception Management
Voter psychology and first impression dynamics
First Impression Formation
<1s
Voters form opinion instantly
Voter Behavior Prediction
70%
Accuracy from first impressions
Visual Identity Weight
55%
Physical appearance impact
Name Recognition Boost
+25%
With party symbol support
Survey Insight: Candidate appearance and body language account for 55% of voter first impressions. Caste markers and regional accent significantly influence perceived winnability in surveyed constituencies.
Reputation Management
Social audit protocols and crisis response framework
Social Audit
Pre-selection
Background verification before ticket
Crisis Response Window
2 hrs
Maximum response time
Negative Narrative Tracking
24/7
Social media monitoring
Rapid Response Team
Dedicated
AICC-managed squad
Protocol: All candidates undergo social audit before selection. Any criminal, financial, or social red flags trigger review. Crisis response team activated for rapid rebuttal during campaigns.