Party Media Sentiment
Congress, AAP, BJP sentiment analysis • Narrative tracking
Key Narratives About Congress (A37 Research)
Negative narratives dominating coverage — requires proactive counter-strategy
"Congress is finished in Punjab"
Source: BJP leaders (Himanta Sarma, Feb 2026) | Reach: National
"No CM face / collective leadership"
Source: Congress itself (Baghel, Jan 2026) | Reach: State-wide
"Internal fights public"
Source: Resignations, Jan 2026 warning | Reach: High
"Tarn Taran by-election loss"
Source: November 2025 | Reach: State-wide
"Jalandhar LS win (Channi)"
Source: 2024 Lok Sabha | Reach: Limited
Congress Media Coverage Assessment
Coverage Volume
LOW-MODERATE — largely reactive, event-driven, not proactive
Sentiment Breakdown
- Negative: 52% — Internal fights, "finished" narrative, no CM face
- Neutral: 32% — Event-driven, reactive coverage
- Positive: 16% — Limited to Jalandhar LS win,局部 positive coverage
Key Threat
BJP narrative "Congress is finished in Punjab" has national reach and is being amplified by BJP leaders
AAP Media Coverage Assessment
Coverage Volume
HIGHEST — dominant media presence, proactive coverage
Sentiment Breakdown
- Negative: 38% — Governance failures, Rajya Sabha crisis, defections
- Neutral: 32% — Mixed coverage, some positive governance stories
- Positive: 30% — Welfare schemes, some infrastructure
Trend
DECLINING — governance failures, drug crisis, AAP government raids on media
BJP Media Coverage Assessment
Coverage Volume
HIGH — proactive narrative building, Sunil Jakhar leadership
Sentiment Breakdown
- Negative: 18% — Limited negative coverage
- Neutral: 37% — Factual reporting
- Positive: 45% — Growth narrative, vote share 9.6% to 18.5%
Trend
RISING — significant vote share growth, Dalit-dera strategy, pro-active media outreach